SEO Copywriting Services

We offer an SEO copywriting service to ensure that your wesbite has seo optimised content. We use a team of copywriters who specialise in seo friendly content writing.

After completing in depth keyword research into your business, we will create a content plan that lays out all the pages you will need to target all of the keywords that are relevant to your business. This content plan forms the structure for our seo content marketing.

Video Guides

See our videos expanding keyword research and content

Writing Content Shouldn’t Be About SEO

The first thing to make clear is that there is no such thing as SEO copywriting services. I’m sure you’ve seen many agencies telling you that this is what they can produce for you, but in reality this should be headed instead: ‘what makes good content that will get you the results you are seeking and drive traffic to your site?’ This is an entirely different proposition and I will give you insight as to why.

Over the last ten years, the internet has opened up a barrage of content with people moving on from seeing their site as merely a shop window, to them occasionally adding new content in a rather adhoc reactive fashion, to the introduction of blogging and social media phenomenon which companies feel they need to be a part of, but most of them have no idea why or even how to go about this. The problem really is very straightforward: ‘how do you make yourself heard above all the noise of other content that’s out there and what makes your content so special?’

So Who Is The Best Person to Write Content?

You might not believe it, but you are! Yes, content writing can be outsourced, but at the end of the day, you are an expert in your business area which is why you’re in that business – not the copywriter. You have the knowledge on your company and you know your industry inside and out. Depending on the depth of the content that you want writing, outsourcing your copywriting to an experienced content writer isn’t always the best strategy and you could end up spending money on an article that you later have to edit yourself. However, that’s not to say you can’t outsource copywriting as we all know how time consuming writing a quality article can be, but however well you brief your copywriters, the ‘expert’ content can only be driven from within your own company and your own team of people – the people who really know about your business.

At Essential Marketer we have our team of in-house copywriters that we use both for ourselves and our clients. Before we had our team in place we would from time to time outsource our content to so called ‘specialist’ copywriters. The outcome generally was that, even with the best copywriters in the land, they aren’t able to catch the ‘essence’ of the subject as they aren’t the expert – you are!